Armed with a background in design and psychology Dani Saveker decided to try and use a slightly different approach to help unlock the “real” story that sat behind business, relationships and people.

This was the start of her using black and white images and developing what is refered to as GLAS Visual Perception Analysis. This has since been developed into the subject of study and research at Warwick Business School in the UK with Dani working closely to advise a PhD student. The research strongly supports her own intuition and use of this method. 

In order to see we need more than our eyes. In essence, our eyes are simply the channel for information to flow. This information is processed and made sense of by our brains in order to create our perception of a coherent, stable visual world.


The eye and brain work in partnership to interpret conflicting signals from the outside world. Humans need to make sense of the world through this pattern forming and ‘story telling’. Ultimately, we see whatever our brains think we should. Whatever is in our brains projects into every aspect of our lives.

It is essential to know that our brains create beliefs as part of our operating system to help make sense of the world. Forming between birth and 6 years old, we create a filter, our belief systems,  through which we process what we see. This lens can distort information without us even realising it – and we make decisions, and behave, based on this.

This means we need a way to understand our operating system so that we can unlock, adjust the lens (reprogramme the system by upgrading it) and then we see a better picture of life. This is what we call GLAS VPA.